Amy Friesen
As an award-winning entrepreneur and best-selling author, Amy Friesen is redefining how families approach aging and senior living in Canada. With creativity and deep industry insight, she brings clarity and confidence to families navigating eldercare. In 2014, Amy founded Tea & Toast, a company that takes the overwhelm out of senior living decisions. With bold strategies and a growing library of resources, Tea & Toast has become a trusted guide for families seeking the right retirement fit. Amy also created Eldercare Planners of Canada—the nation’s only network dedicated to elevating the aging experience. Through her leadership, the network empowers families and professionals with compassionate care and strategic solutions.
Amy’s work has earned the 2018 Businesswoman of the Year Award and a Forty Under 40 honor in 2019. Featured in national media and industry outlets, she continues to spark change across Canada, offering not just options, but peace of mind.